(ANTIMEDIA) — As the battle over fake news rages on and attempts by corporations like Facebook and Google to curb the spread of misinformation fail miserably, one unique start-up claims to have the ultimate solution, and it combines the wisdom of the crowds. It’s called Trive, a combination of the words “truth” and “hive,” and it uses the blockchain to crowdsource news verification.
According to their website:
“Trive is a social science global consensus engine that researches and clarifies Truth through Human Swarmed crowd wisdom using blockchain based rewards and verification mechanisms. Using crowdsourced research, game theory and cryptocurrencies it will enable citizens all over the world to research, verify and score the truth of almost any piece of knowledge.”
Once a story has been “scored” by Trive’s system, a browser plugin filters stories accordingly, and users can choose how they want their news filtered.
Anti-Media spoke with founder and CEO David Mondrus, who says he created Trive when he saw that fake news was creating very real harm. According to Mondrus:
“Fake news, or disinformation, is a concerted effort to spread false stories in the general population. Those stories can be used to make people angry and even violent. The surge in political violence in recent years can be linked directly to a large number of false news stories. Fake news can kill. That’s why it needs to be eliminated”
Trive’s Joseph Santaniello explained the impact Trive’s unique system will have on the way news is distributed to the public. “It will change everything even, down to how stories are titled. I see clickbait stories to boost their ad revenue every day, even from decent sources like Rare or Reason where they will sensationalize a headline and take an entire video out of context to capitalize on something that isn’t even there. Fake headlines won’t do well up against the Trive plugin because they will be grayed out and pushed away, forcing mainstream media outlets to title and report fake news accurately if they want to be seen,” said the VP of Interplanetary Affairs.
“It’s a beautiful way for the market to correct a serious problem, and hold media accountable just as they are supposed to be holding other areas of government and industry accountable,” he said.